GITEX 2025

At GITEX 2025, we showcased a series of custom-built experiences for key partners across the UAE. Our work included a kinetic ring installation for the Community Development Authority, a robotic-arm interactive experience for SAMI Advanced Electronics, and other interactive experiences for Emirates Global Aluminium, PARKIN and Dubai Internet City, each designed to demonstrate how technology can engage visitors, simplify communication, and elevate brand storytelling.

1001 Seasons of Elie Saab 

We added dynamic elegance with our rotating towers, enhancing the beauty of the stage. Combining technology and art, the towers turned the stage into a stunning display of light, color, and motion, perfectly capturing the magic of the collection.

Red Sea Global Experience Center

Red Sea Global wanted a place where people could easily understand their mission and future plans. We built an Experience Center that tells their story through engaging rooms, hands-on project displays, a cinema space for impactful presentations, and well-designed meeting areas that support discussion and collaboration.

Esports World Cup

As esports continues to grow rapidly in Saudi Arabia, we designed a cutting-edge stage that matches the energy and excitement of the scene. We designed a stage consisting of 33 kinetic platforms, each weighing 800 kg, all precisely synchronized to move with the performance.

IKTVA Forum & Exhibition 

IKTVA 2025 called for a display that captured the power of industry and innovation. We delivered a seamless blend of technology and design, featuring an Anamorphic Display, Kinetic Triangle Immersive Room, Transparent Mesh Immersive Room, LED tunnels, and more.

PUMA Mostro Campaign

For the PUMA Mostro campaign, we delivered a bold spiked installation at Mall of the Emirates with a 10-second interactive challenge to win the iconic sneakers, blending striking visuals with gamified excitement to energize the retail space.

Abu Dhabi International Book Fair 

We turned learning into play! Our interactive experiences helped the Abu Dhabi International Book Fair achieve its goal of inspiring young minds through education.

LEAP

At LEAP 2025, we brought together cutting-edge tech including a vibrant LED tunnel, a vertical sliding screen, AI chatbots paired with a kinetic wall and a hologram, and our Kinetic DNA XS totems, creating a dynamic showcase of innovation and engagement.

G42 Supercharged 

We created a dynamic kinetic ceiling for the Supercharged G42 event in Abu Dhabi. This interactive ceiling added movement, light, and energy, making the event space more exciting. The event was hosted by G42, a leading AI and tech company in the UAE.

A.A. Almoosa - Arabian Travel Market

A.A. Al Moosa wanted a high-quality, creative brand experience at Arabian Travel Market. We made it happen using our advanced Transparent LED Mesh and Kinetic Systems. This shows how technology can change events, and yours can be next!

Habib Medical Group - Arab Health 

We created an engaging showcase at Arab Health 2025 with interactive LED screens, AI chatbot and our Kinetic DNA XS, combining vibrant visuals and dynamic motion to captivate visitors and enhance brand storytelling.

Innovo Experience Center

To showcase Innovo Group’s futuristic vision, we partnered to create an immersive experience that you can see, feel, and explore. Our custom content blends physical edges into a seamless visual journey, wrapped in an elegant exterior design featuring a voice-activated door.

Bank Albilad LED Facade

Fractal transformed Bank Albilad’s head office in Riyadh with a 52-meter LED Media Facade using flexible LED strips designed for seamless integration, brightness, and efficiency. The project highlights expertise in facade lighting and commitment to delivering premium, turn-key solutions across the Middle East.

Benefit Cosmetics – Arte Museum 

For Benefit Cosmetics' event, we partnered with Arte Museum Dubai to create an immersive setup that showcased the brand's vibrant energy and style. Our design featured dynamic visuals and interactive elements, transforming the space into an engaging environment that resonated with attendees.

Ma’aden Aluminium Exhibition

For Ma’aden, we delivered an innovative showcase that reflects their leadership in the mining and metals industry. Our solutions included a multi-level Kinetic Cube as the centerpiece of the exhibit, complimented by an Immersive Experience, a Sliding Screen setup and other innovative technologies, bringing their narrative to the forefront.

Industrial Art Exhibition Center

We created a stunning kinetic ceiling for the Industrial Art Exhibition in Saudi Arabia, seamlessly blending engineering, design, and art. Featuring programmable Kinetic Spheres with endless patterns, the installation transformed the space into a dynamic, futuristic showcase that left the visitors stunned.

Arabian Days Festival 

Blending tradition with technology, we designed an Interactive Projection Table combined with a custom LED for the Arabian Days Festival. The experience reinforced the perception of Arabic as a contemporary and dynamic language.

Enjoy Saudi

We showcased the Kinetic DNA XS at Enjoy Saudi 2024, featuring vertical totems with individual screens and reflective mirrors that captured visitors’ attention. With full 360-degree rotation and programmable motion for each totem, we created a dynamic and fully customizable experience.

UNCCD COP16 

At UNCCD COP16 in Riyadh, the need was to create an impactful and engaging platform to address the global challenge of land degradation. We delivered tailored solutions including interactive projection mapping, 2D animated content, interactive LED screens with pressure tiles, and AR tablets for a dynamic, hands-on experience.

ADQ  - NBA District

We designed an engaging basketball game that tracks each player’s score. Our setup allowed multiple participants to play simultaneously, featuring individual scoreboards and online registration.

LEAP Projects 

We provided multiple display solutions and a corporate seminar area with all the AV hardware integration for Digital Saudi at LEAP 2024. In addition, we also provided content creation, software integration and application development services.

PureHealth - Arab Health

The stand featured a large 10m diameter circular LED screen, with a striking LED Globe suspended from the center. The central master piece was surrounded by 27 m x 2.5 m curved LED screens all around and the stand featured a total of 400 sq.m. of P1.8 flexible and corner LEDs on the outside. 

52nd Union Day Celebration - EXPO city 

We provided an outstanding Robotic Show with live performers on stage for the Union Day Celebrations in EXPO city - Dubai. A remarkable performance at a remarkable stage. Step up your events and ceremonies with our technologies and expertise.

JETEX Cube

A record-breaking 10 m X 10 m X 10 m LED Cube was designed, manufactured, and installed within 7 days by Fractal! The cube stood tall in all its glory to welcome the delegations for COP 28 arriving at the JETEX VIP Terminal in Dubai. The cube allows for a two-sided split display or one continuous cubic display both optimized for playing anamorphic content.

World Defense Show 

Our 16 m long and 7 m wide LED tunnel welcomed the visitors with a thematic story telling walkway. Our Anamorphic Corner Display was indeed a show stopper at the World Defense Show, along with the LED helmet masterpiece and interactive experiences spread all around.

TII - GITEX

Fractal installed two 10 m x 2.5 m Anamorphic displays that provided a glasses-free 3D spectacle.  Additionally, a laser show for the launch of the Abu Dhabi Autonomous Racing League, an AI-powered interactive experience capable of maintaining real-time conversations, LED floor and custom display solutions.

IKTVA - Aramco

With the massive LED Ring Display tilted at a 30° angle that offered a one of a kind 360 viewing experience, we also provided 360° Projection Mapping on a sculpture, Robotic Hospitality set ups, Interactive Systems and more.

Dubai Chamber - Facade Lighting

Dubai Chamber of Commerce and Industry lights up along the bank of Dubai Creek with a mesmerizing display of colors and content on the Media Facade done by Fractal Systems. Fractal provides turn-key Facade Lighting Solutions from design to execution.

A.A. Almoosa - Arabian Travel Market

We designed, engineered and installed a one of a kind Techno-Art piece. Custom made from scratch, the Kinetic Blades masterpiece was indeed a show stopper at the event and had visitors talking about it for days.